From AAA and live-service mobile to Apple Vision Pro and Meta Quest, I bridge creative vision, product thinking, and working code. 20+ years shipping across games, platforms, and emerging technology.
A native spatial puzzle experience on Apple Vision Pro built around presence, gesture, and mixed reality. Designed and developed in Unity/visionOS, moving from prototype to ship fast while tuning interaction clarity, pacing, and spatial readability through constant playtesting. The real world becomes the game board through physical mesh scanning, with AI-augmented workflows cutting production costs 60%.
Director of Content on Sniper 3D: drove 100% revenue growth through bi-weekly live ops with zero missed ship dates over 2+ years. Led UI/UX, art, and marketing across the US, Israel, and Brazil, shaping events, store beats, reward loops, and content drops around player behavior, replayability, and fast iteration.
Director of Art & UX at Kixeye on a $50M revenue live-service strategy title. Led creative direction and UX across teams in San Francisco, Australia, and Vietnam, shaping vehicle design, environment art, UI systems, and live-ops content around retention, competitive play, and player-informed iteration.
Creative direction on Kixeye's flagship naval RTS alongside War Commander. Led vehicle design, environment art, and live-ops content pipelines for one of mobile's most enduring strategy franchises, balancing long-term progression, competitive community expectations, and a relentless cadence of ships, events, and updates.
Creative direction on Sky Warriors, WildLife Studios' real-time aerial combat mobile title. Directed aircraft design, dogfight environments, and the full visual identity while shaping readable combat spaces, high-energy FX, and instant gameplay clarity for a fast, replayable mobile action loop.
Lead Artist and Art Director on the Star Wars franchise at LucasArts for eight years. Led 60+ person cross-functional teams across multiple AAA title cycles (Force Unleashed I & II, First Assault), rebuilding pipelines, aligning with Lucasfilm on franchise IP, and driving large-scale world-building with clear combat readability, fast cross-discipline iteration, and blockbuster player payoff.
Senior Art Director on a new AR game built alongside Niantic's emerging Lightship platform. The SDK and the product were co-developing in parallel, which meant UX and art specs had to shape platform decisions, not just consume them. Real-world AR surfaced constraints that don't exist in controlled environments: bright sunlight killing screen readability, players in motion with split attention between the device and physical space, and interaction models that had to work without full focus. Audio and haptic cues replaced visual feedback where looking at the screen was impractical. Designing multiplayer for players sharing physical space also required a different attention model than any screen-based social system.
Enterprise and consumer XR prototypes spanning automotive visualization, furniture and jewelry try-on, and architectural overlay. Built lean at ImmersiveXLabs with rapid concept-to-prototype cycles, using AI-augmented workflows to cut production costs 60% while preserving interaction clarity, spatial precision, and decision-ready demos.
Art direction on X-Men: The Official Game for Activision, a multi-platform release bridging X2 and X-Men: The Last Stand on Xbox 360, PS2, GameCube, and DS. Led environment and character art within Marvel and Fox franchise constraints, delivering cinematic quality, readable combat spaces, and franchise-authentic spectacle on a launch-aligned timeline.
Art direction on Guardians of Haven, a mobile RPG blending city-building, squad tactics, and 1940s noir aesthetics overrun by the undead. Led character design, environment concept art, UI systems, and visual world-building across a layered progression game, keeping the world distinct while supporting readable UX across a multi-system mobile title.
Director of Product at Twenty Twenty Venture, owning the full product lifecycle across multiple titles: roadmap, team assembly, development, launch, and publisher alignment. Launched two FPS titles across Wii U, PC, and mobile platforms, managing full P&L and publisher relationships from concept through live ops.
End-to-end engineering on Div Zero (Apple Vision Pro) and Chasing Dead (WiiU / Steam): spatial interaction, physics, AI systems, UI, mesh scanning, and full build pipelines from first commit to ship.
// Spatial mesh: room becomes the level
if (meshReady && anchor.IsTracking) {
SpawnPuzzle(meshAnchor.transform);
EnableGestureInteraction();
}AR prototypes and internal tools on Niantic's Lightship platform. Authored technical specifications bridging design intent and engineering requirements across location-based gameplay, scanning systems, and spatial UI.
// Location anchor: spawn at GPS coord
anchor = session.AddAnchor(
latLng, AnchorType.Location
);
anchor.OnTrackingChanged += OnReady;Custom HLSL shaders across PS4, Xbox, WiiU, iOS, and PC: refraction, scanner compositing, movie overlay, and radial blur. Optimization passes targeting memory, draw calls, and render targets under per-platform hardware constraints.
// Radial blur: mobile perf pass
fixed4 frag(v2f i) : SV_Target {
float2 dir = i.uv - _Center;
return RadialSample(
_MainTex, i.uv, dir, _Strength);
}
I started in architecture, moved into games, and ended up working across AAA, live-service, AR, and spatial computing. That through-line, designing spaces, systems, and player-facing experiences, shapes everything I make.
I've shipped on LucasArts' Star Wars titles, led AR at Niantic on the Lightship platform, directed live-service games generating $50M+ in revenue, and founded ImmersiveXLabs to ship natively for Apple Vision Pro on launch day. Across those roles, I’ve worked both on authored premium experiences and fast-iterating products shaped by player behavior.
At ImmersiveXLabs I use AI-augmented workflows to ship what used to take large teams: fast, precise, and without sacrificing craft. An architecture degree gives me unusual spatial depth. Berkeley Haas sharpens the strategy side.
Open to Creative Director, Game Direction, and XR leadership roles. If you're building something that doesn't exist yet, let's talk.